EZ-CRM for BPCS

What does EZ-CRM® offers

EZ-CRM is a web based application, that is constructed with Lansa-for-the-web. It is developed as a BPCS subsystem and offers the client more flexibility without sacrificing functionality. The primary focus of the product is to ease the CRM functionality in BPCS and to extend or even create it were possible.
The EZ-CRM product was designed with modern technology: LANSA for the Web. Using sound practices to ensure optimum efficiency and easy operation, the system provides companies with a complete in-house CRM-system that is extremely flexible and comprehensive.

Since EZ-CRM is designed by experienced BPCS consultants working daily in implementation projects for multiple years, the product gives an answer to a large number of practical issues raised by our BPCS customers.

What is CRM?

Customer Relationship Management is a combination of methodologies and software that helps an enterprise manage customer relationships in an organized way.

The core benefit of a comprehensive CRM system is the ability to seamlessly integrate customer information from across the enterprise into a user-friendly, real-time format, and transform the entire enterprise into a single integrated sales network.

CRM involves marketing, sales, service and requires all areas of the organization to not only exist in harmony, but to be working toward the common goal of stronger customer relationships.

For example, "If a marketing department runs an outbound campaign, all of the information about the customers and the CRM-program should be retained for the sales staff to follow up on, the customer service representatives to answer any queries, and technical support to provide any field support. The idea is to have the same information available to all in the company so that every product or service need of the customer is met. CRM implies that everyone in the enterprise is focused on the customer."

The solution areas

Customer Relationship Management helps you to manage customer relationships in an organized way. CRM will help to meet the following challenges:

• Enabling your marketing departments to identify and target your best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team.
• Improving telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing sales processes.
• Developing individualized relationships with your customers, with the aim of improving your customer satisfaction and maximizing profits; identifying your most profitable customers and providing them the highest level of service.
• Providing your employees with the information and processes necessary to know your customers, understand their needs, and effectively build relationships between your company, your customer base, and your distribution partners.

EZ-CRM consists of the following solution areas:

Web Management

• Configuration per customer, employee
• Content Management
• Lay out management
• Managing and customizing webpages

Complaints Management

• Customer complaints input via internet
• Managing complaints etc.

Customer Info

• Customer information (address, type, contact person etc)
• Financial info: credit limit, supply condition and payment term
• Outstanding payments
• Outstanding orders
• Turnover info
• Budget info etc.

Product Portfolio Management:

PPM offers the possibility of improving the relationship with the customer via good and creative product solutions. Building solutions based on the products is the essential target of this module.

• Store product groups and item info about specs
• Distribute and obtain product data info

Marketing Automation:

Segmenting your prospect database, managing and executing your (direct) mailing campaigns.

• Lead generation
• Campaign management
• Marketing collateral management
• Gifts, gadgets, promo management
• Exhibitions management
• Marketing actions, task, assignments management
• Links with Office applications

Sales Force Automation:

Managing your contacts, accounts, and sales opportunities.

• Customer and contact profiles
• Enterprise wide communication and correspondence
• Sales configuration
• Automated quotation and order generation
• Opportunity management
• Sales Forecasting and targeting
• Instant access to historical account summary
• Sales actions, task, assignments management
• Links with Office applications